Creative Type
Fifi LaBouche began creating fun, queer, tees in 2007, fulfilling orders through a third party, on-demand printing process. In 2013 they moved to an all hand-screened process, drastically improving the quality of their product. As part of that process they wanted a new look. I created a new logo, website, and several tee designs for the online store.
Client: Fifi LaBouche
Agency: Freelance
Home of the Sparrow is a caring non-profit, based in Exton, Pennsylvania, that assists women and children with housing and education. Wanting to position themselves as regional experts in homelessness, and ways to combat it, they knew they would need a clean, modern brand to be taken seriously and increase their visibility in the community. We worked closely with the board of directors and marketing committee to completely revamp the brand. We utilized extensive Q&A and brainstorming sessions to begin building a company profile and create a new logo. With a fresh brand in place we designed and developed a new website with increased functionality that gives them greater control over its content. As part of the overall marketing strategy we wrote and directed a web video detailing one woman’s journey at HOS and created a new social media strategy to increase engagement with their online community.
Client: Home of the Sparrow
Agency: Not Bad Design
Video Production: aideMMedia
Community Heritage Partners, an architectural firm in Downtown Lancaster, was facing a crossroads in late 2008. Should they radically change their branding — even consider a name change — or would a refresh be enough to get them through the next quarter-century? The principal architect feared the community perceived his firm as solely focused on saving and restoring old buildings, which wasn’t the case. My agency worked with CHP to find a happy medium that honors its past while looking to the company’s future.
Client: Community Heritage Partners
Agency: Not Bad Design
Video Production: Not Bad Design
