Not Bad Design began its work with the Lancaster Chapter of Buy Fresh Buy Local back in 2008. While we brainstormed many concepts, when we hit on the idea of telling their story with video we knew we were on to something. We teamed up with local video studio Otaku Motion (now Postage VFX) and created a 30-minute documentary from the perspective of the farmer, the restaurateur and a local family. The film was released in 2008 and was premiered as part of Buy Fresh Buy Local week at Lancaster’s historic Eastern Market. The film won a Communicator Award in 2009, is used by BFBL as an educational and marketing tool at screenings around the county and is available for sale on their Web site. After the success of the documentary, Not Bad Design went on to create their Guide To Local Food for the next several years.
Client: Lancaster Buy Fresh Buy Local
Agency: Not Bad Design
Video Production: Otaku Motion
