Home of the Sparrow is a caring non-profit, based in Exton, Pennsylvania, that assists women and children with housing and education. Wanting to position themselves as regional experts in homelessness, and ways to combat it, they knew they would need a clean, modern brand to be taken seriously and increase their visibility in the community. We worked closely with the board of directors and marketing committee to completely revamp the brand. We utilized extensive Q&A and brainstorming sessions to begin building a company profile and create a new logo. With a fresh brand in place we designed and developed a new website with increased functionality that gives them greater control over its content. As part of the overall marketing strategy we wrote and directed a web video detailing one woman’s journey at HOS and created a new social media strategy to increase engagement with their online community.
Client: Home of the Sparrow
Agency: Not Bad Design
Video Production: aideMMedia
