“Seed of a Nation,” created and presented by Theater of the Seventh Sister, follows William Penn’s “Holy Experiment” and five families through several generations. Since the story was an epic one, whose characters had very different perspectives, we wanted to highlight the show’s multiple points-of-view while retaining a unified look for the brand. First, we helped the producers finalize the logo. Work had already begun on a logo but the theater struggled with choosing a finished piece. My team took the reigns and, after extensive research into the histories of each of the groups the play follows, created the final brand. Next, we created a campaign that included a 30 second TV spot, billboards, and news ads all featuring different characters telling their bit of the story. While the play itself was not a critical success, our efforts helped fuel buzz in the community and piqued theatergoers’ interest in this unique historic production.
Client: Theater of the Seventh Sister
Agency: Not Bad Design
Video Production: Otaku Motion
