Portfolio – Page 2 – Max Phillips

Not Bad Design began its work with the Lancaster Chapter of Buy Fresh Buy Local back in 2008. While we brainstormed many concepts, when we hit on the idea of telling their story with video we knew we were on to something. We teamed up with local video studio Otaku Motion (now Postage VFX) and created a 30-minute documentary from the perspective of the farmer, the restaurateur and a local family. The film was released in 2008 and was premiered as part of Buy Fresh Buy Local week at Lancaster’s historic Eastern Market. The film won a Communicator Award in 2009, is used by BFBL as an educational and marketing tool at screenings around the county and is available for sale on their Web site. After the success of the documentary, Not Bad Design went on to create their Guide To Local Food for the next several years.

Client: Lancaster Buy Fresh Buy Local
Agency: Not Bad Design
Video Production: Otaku Motion

“Seed of a Nation,” created and presented by Theater of the Seventh Sister, follows William Penn’s “Holy Experiment” and five families through several generations. Since the story was an epic one, whose characters had very different perspectives, we wanted to highlight the show’s multiple points-of-view while retaining a unified look for the brand. First, we helped the producers finalize the logo. Work had already begun on a logo but the theater struggled with choosing a finished piece. My team took the reigns and, after extensive research into the histories of each of the groups the play follows, created the final brand. Next, we created a campaign that included a 30 second TV spot, billboards, and news ads all featuring different characters telling their bit of the story. While the play itself was not a critical success, our efforts helped fuel buzz in the community and piqued theatergoers’ interest in this unique historic production.

Client: Theater of the Seventh Sister
Agency: Not Bad Design
Video Production: Otaku Motion

Category: Portfolio

Case Study: Lancaster Buy Fresh Buy Local

Case Study: Seed Of A Nation